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Marketing article review(s) are designed to give the student(s) an opportunity to conceptualize the Marketing principles as they apply to the real world setting. Find

Marketing article review(s) are designed to give the student(s) an opportunity to conceptualize the Marketing principles as they apply to the "real world" setting.

Find an article on PRICE, summarizing the article, and sharing additional comments on likes, dislikes, as it relates to the "Marketing Principles". Explain.

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Marketing The Core

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Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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