Marketing

Assignment 17 Organizational Buying (25 pts) Arswer the following questions 1. What are the roles in the buying center? (3 pts) 2. How does each role influence the buying decision? (Give an sample of each) (6 pts) 3 Discuss the environmental influences that affect the purchase of a meeting space for a company such as IBM for its sale meeting Explain your answer. (3 pts) 4. How does a sales representative identity who is responsible for purchasing meeting spaces, banquets, etc. at a large company Explain your answer with examples (3 pts) 5. On the internet, find a travel organization (hotel, cruise line, travel agency, large restaurant) that has a separate section for organizational purchase How does the organizational site differ from the customer site? . Give at least three examples (3 pts) Do you think having a separate organizational and customer site is important? Explain your answer. (2 pts) NOTE . Cite any resources used (2 pts) You must use at least two different sources Use proper grammar, punctuation, spelling ete (3 pts) Name and Title Double spaced 12 point font Be able to defend your point. Carefully research the topic Submit the assignment through the drop box