Marketing attracts prospects, prospects become buyers, and buyers provide profit. But marketing is more than just putting your business name out into the world. Marketing is everything an organization does to build a relationship between the company and the consumer. This explanation of marketing is more relevant today than ever, especially since consumers expect businesses to be engaged and responsive.

To this end, one of the smartest things a small business owner can do for their business is to take the time to develop a small business marketing plan that will set them apart from the competition. A marketing plan clearly outlines how you will reach your ideal customers by effectively implementing your marketing strategy.

In this portion of your business plan, you will consider some of the following points: ( A Food Truck in South West Louisiana ) Gilyard's Country Quizine

• Develop a company logo
• Provide an elevator pitch
• Discuss ways to network - how do you build relationships?
• Consider some marketing strategies:
  • Surveys
  • Digital marketing
  • Coupons or discount
  • Email or advertising
  • TV, radio, newspaper
• What are your marketing costs?
• Develop a strong marketing campaign