Marketing benefits organizations, customers, and society. Explain how a global organization like McDonalds benefits the community in which it operates as well as society at large. Considerations for grading: Student will be assessed base on their ability to 20 marks search for information and provide examples combined with their understanding of business concepts. Main content: Student will be assessed base on their knowledge and understanding about 1. Responsible Marketing 2. Corporate Social Responsibility Student will be assessed base on their understanding on the impact of marketing activities on consumers, social responsibility and the importance of sustainable marketing in a business. 30 marks 30 marks Proper utilization of grammar and coherency as 20 mark well as the support or references. Total 100 marks