marketing class

Dung Information system. are its strengths and weaknesses? 2. Can impersonal data points really result in meaningfu lationships? Explain. Company Case 5 Porsche: Guarding the Old While Bringing in the New peo- also et for also the 2. How does the traditional Porsche customer decision pro cess contrast with the decision process for a Cayenne or Panamera customer? 3. Which concepts from the chapter explain why Porsche sold so many lower-priced models in the 1970s and 1980s? 4. Explain how both positive and negative attitudes toward a brand like Porsche develop. How might Porsche change consumer attitudes toward the brand? 5. What role does the Porsche brand play in the self-concept of its buyers? When de- che its its all