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marketing communication 1.How does communication take place?2.What is an integrated marketing communications program?3.Are there any new trends affecting marketing communications?4.How does an integrated marketing communications

marketing communication 1.How does communication take place?2.What is an integrated marketing communications program?3.Are there any new trends affecting marketing communications?4.How does an integrated marketing communications program create value?5.What are the components of an integrated marketing communications program?6.What does the term GIMC mean?

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