MARKETING COMMUNICATIONS CAMPAIGN BRIEF BACKGROUND NRL has created Tag Rugby League to encourage participation into the sport. Parramatta Eel is launching the Tag Rugby League competition for over 18 in the Parramatta catchment area. Tag Rugby League develops essential skills such as stepping, chasing, looking for gaps and looking ahead of the play. The focus of this game is a fun alternative to tackling in Rugby League where participants learn the basics of Rugby League in a safe inclusive environment. Research shows that the Tag Rugby League significantly helps with essential skill development and confidence in the sport. As well as promoting physical activity and social engagement. Tag Rugby League Rules: httsz/www.playrugbyleague.comfmediafZEZS/laws-of-tag-ZD18.pdf