1.Company Name

a.Authors of Written Case.

b.Student Name.

c.Date.

2.Purpose of the Case Analysis

3.Company Background

4.Key Issues to be Addressed(Supplied by Instructor)

5.Discussion(Make sure your points are relevant to the issues under examination)

a.External Analysis

i.PESTEL

1.Political

2.Economic

3.Socio-Cultural

4.Technological

5.Environmental

6.Legal

ii.Five Forces Model

1.Threat of Entry

2.Power of Suppliers

3.Power of Buyers

4.Threat of Substitutes

5.Rivalry among Existing Competitors

b.External/Internal Bridge Tool

i.SWOT Analysis

1.External

a.Opportunities

b.Threats

2.Internal

a.Strengths

b.Weaknesses

c.Internal Analysis

i.Core Competencies (relevant to the key issues)

ii.Resource-based View

1.Tangibles Assets

2.Intangible Assets

iii.VRIO Analysisw

1.Select relevant key resources.

a.Rate each selected resource according to (V)aluable, (R)are, (I)mitation Costly, (O)rganized to Capture Value

6.Actions Taken by the Company

7.Your Interpretation of Your Analytical Points

a.NOTE:Link the following:

i.Key Issues -> External Analysis -> Internal Analysis->Identified Gaps*** -> Issues->Recommendations

ii.NOTE:***The Identified Gaps between the External Analysis and Internal Analysis should point you to your areas for recommendation

8.Your Recommendations

a.Be specific as to the actions

b.Please support your reasoning

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