a) Marketing Strategies: Critically discuss the role of marketing theories and principles in the selection of international market and in developing an entry strategy for the organization in an international market. As a minimum, you will discuss Porter's Model/SWOT Analysis/PESTLE (one of these three models) and BCG Matrix/Ansoff Matrix (one of these two models). Candidates are expected to evaluate each model and tool by comparing and contrasting them in terms of their suitability for informing entry methods for your organization into international markets. You will then use each of these tools and techniques to critically analyse your organization and decide on entry criteria that would be beneficial for your organization. The outputs of this analysis will be used to synthesize ideas and develop the entry criteria strategies you wish to adopt for the international market of your chosen organization