marketing

Finsi Project As this is only an 8 week course and you havo covered 16 weeks worth of materials, your final project wil concentrase on the marketing and promoticnal plan feund in a buainess plan that you will create for a new product or venture (sorvice) of your choice. Emphasis will be on the Marketing and Promotion Plan, and Target Narket sections. The objective is that you will delve into the required information deeper as it relates to our course content and demenstrate you have mastered the intended learning outcomes. Your project wai be a wintien document. 12 point font. 1-inch margins. Double-spaced. Error free. You should indude graphics, pictures, or charts when appropriate to heip present an understanding of your productiservice. Your paper should include the following: 1. Titie page wimt fuil name, course and section, dale, name of product or vonture, and a picture or graphic. 2. Executive Summary - Just one paragraph tite, "Executive Summary that is a brief overview of the product or venture. You are just giving an overviny, not a compiese executive summary. For example, is might indude: 1. Eusiness Description 2. Product or sorvice description 3. The problem your producthervice solves 4. Bred financial overview and funding needs 5. Market size and growth opportunity 6. Future plans 3. Marketing and Promotion Plan - This is the area you will be concentrating and odding content. This should inctude: Marketing Ooals and Objesteves, Target Audience. 7. For more infomation, there is good advice on this sine. Reserarch marketing tactics, and Timeline in the over viem. Be sure to include the following: a. Product/Service fian - a clear description of productlventure offtering includes the rationale and dotalls for the product or venture choices b. Prodacing - Detalls ajbout cost structure and prices. Method and rabonale for determining costs are included. Coenpetitor prices and channel c. Porsonal selling - the role of personal seting, customer pelations, and preduct management to inglude staft training with ar ciear plan. management strategies are also addressed. a. Non-personal selling - Well thought out plan to promole the businoss or venture. Cloar explanations of activites and rationale for the target markot. a. Place - Clear explanation of how products or venture wil be made avaltable to customers. Apprcoriase mothodi ave highlighted 4. Eibliography - Accurate lsting of sources used in report. 5. Appendix - supporting documents ss needed