Marketing Foundation Ch 11 Awake chocolate case study Question 2 Nonprofit organizations and service based businesses face different challenges than those who make consumer or BZB goods. And yet all companies have some element of service to them. Identify and describe the service aspect demonstrated by Awake during the crisis question 3 CEO Adam Deremo called Awake's donation of free product to essential service providers something that he and his team felt obligated to do. How would you evaluate the level at which Awake's gesture was perceived in terms of altruism