Marketing

Gary Armstrong; Gary T. Armstrong

page 543

1. As completely as possible, diagram the value delivery network for Target's grocery business, from raw materials to finished consumer goods.

2. Is Target a producer, a consumer, or an intermediary? How about Shipt? Explain.

3. Discuss Target's channel management procedures.

4. Regarding the same-day delivery venture, why are Target's partnerships important?

5. Will Target's acquisition of Shipt result in growing revenues in the coming years? Explain.