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Marketing has been defined in many ways over the years. First, read the definition of marketing as described by the American Marketing Association ( 2

Marketing has been defined in many ways over the years. First, read the definition of marketing as described by the American Marketing Association

(2007) .

Then, review the two quotes from business legend, Peter Drucker. Explain and comment on how these perspectives are similar and how are they different. Do they overlap?

How would you define marketing in "less than

20

words"?

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