Marketing has evolved over the years through new strategies. The way consumers make decisions has also evolved. According to the statement, you must understand the basic meaning of integrated marketing communications to make sound decisions regarding recommended strategies. Questions: 1-What do the elements of integrated marketing contribute to marketing plans to make the right decisions in relation to the strategies to recommend? 2-Explain the term "integrated marketing" and its purpose. 3-Explain its evolution over time and what contribution it offers to marketing plans.

References:

• Andrews, J. C., & Shimp, T. A. (2018). Advertising, promotion, and other aspects of integrated marketing communications (10.^a ed.). Cengage Learning. Cengage.
  • chapter 1: Overview of IMC