Marketing Managem...

Vlad attributes the success of his

video game arcade to advertising

on the most popular website for

gamers. Recently, the website

raised ad prices, so Vlad has cut his

advertising in half. He believes that

positive word$-$of$-$mouth will be

enough now that his game is well

established. However, sales are

slipping. Of the five primary

activities in the value chain, this

problem is most likely to occur in