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Marketing managers want market segments to have each of the following characteristics EXCEPT. A be as similar as possible within segments B be as numerous
Marketing managers want market segments to have each of the following characteristics EXCEPT.
A be as similar as possible within segments
B be as numerous as possible
C be large enough to be profitable
D be useful for identifying marketing mix variables
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Small Business Management Launching & Growing Entrepreneurial Ventures
Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy
17th edition
9781285972565, 1133947751, 1285972562, 978-1133947752
