Marketing Math Student Workbook Scenario 2 Scenario 3 Scenario 4 Scenario 1 700 Sales to Retailers 700 850 800 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 Selling Price to Retailers Total Retailer Revenue 500 700 700 800 Sales to Consumers Selling Price to Consumers 1,900.00 $ 1,700.00 $ 1,900.00 $ 1,700.00 Total Consumer Revenue Total Sales Revenue Fixed Costs $ $ 100,000 $ 100,000 $ 100,000 $ 100,000 Variable Cost Per Kayak Production 600.00 $ 600.00 $ 600.00 $ 600.00 200.00 $ 200.00 $ 400.00 $ 400.00 800.00 $ 800.00 $ 1,000.00 $ 1,000.00 Promotion Total Variable Cost Per Kayak Total Kayaks Sold Total Variable Costs Total Cost Net Profit Profit Margin 11 Page