Marketing messaging is the words and phrases a company uses to communicate with its target audience and emphasize the value of its products or services. Students will create a mock design of a media advertising campaign for key products$/$services $($minimum of $5$ products$/$services$)$ for their chosen company. Team submission will include:

Complete $1$ page Market Segmentation Matrix and Messaging template. The template consists of the following parameters: Target market, Objectives, Message$/$Tagline$,$ Positioning, and Delivery method $($Channel$).$

 

Describe how your marketing messages align with each of the other adverting parameters on the template?