Marketing plan for silver shampoo in Egypt .

Eva Silver Shampoo will facilitate the experience of consumers to take care of their hair properly and this shampoo will ensure proper hair toning and healthy scalp. As Eva has established a trusted name in Egypt's toiletries company that provides price and quality advantages customers can have confidence to buy Silver Shampoo.The low-cost cosmetic and hair care products manufacturers are targeting middle to low end market which always poses a threat to the high-priced branded products.

Silver Shampoo will be a hair care product which will tone lighter but dull hair. The marketing mix will be constructed based on Eva's branding propositions and marketing strategies will be adopted based on the requirements and budget. Along with the four Ps product, price, place and promotional activities, packaging of the shampoo will play a vital role for getting the popularity and mass acceptance.

* Explain the Marketing Mix (4 PS) tactics (Product, Price, promotion, place) for silver shampoo.

*Explain Financials include budgets and forecasts to plan for marketing expenditures, scheduling, and operations programs we will use during the first six months from Jan to June the June is launch time for the product to achieve our stated objectives.