Marketing Plan on Grupo AlEn Cleaners Company, 1.Target Market and Positioning How do consumers and organizations go about buying, using, and disposing of our products? Which segments should we select to target? If a consumer market: What are the relevant demographic, psychographic, and behavioral segmentation approaches and the media habits of the targeted segments? If a business market: What are the relevant demographics of the purchasing firm? How will we position our product for our market(s)? Compared to our competitors. 2. Product Strategies What is our core product? The actual product? The augmented product? - What product line / product mix strategies should we use? How should we package, brand, and label our product? References: https://www.alenusa.com/benefits/ https://artofgreen.com/ https://www.alenusa.com/wp-content/uploads/2021/12/2020-Sustainability-Report-Grupo-AlEn-comprimido.pdf https://www.prnewswire.com/news- releases/alen-usa-expands-ensueno- brand-portfolio-301301327.html https://www.grupoalen.com/en/our- company/ https://www.alenusa.com/en/ https://www.visualvisitor.com/companies/24 https://www.alenusa.com/en/our- brands/cloralen/