Question
Marketing Plan: Please provide detailed Marketing Plan for Marriott International Company. Below is the outline. Please discuss each point and explain the rationale in detail.
Marketing Plan:
Please provide detailed Marketing Plan for Marriott International Company. Below is the outline. Please discuss each point and explain the rationale in detail.
- Current marketing situation
- Company : about/mission/status, 4Ps, SWOT analysis
- Customers : segmentation (basis), targeting (profile), positioning/value proposition (perceptual positioning map)
- Competition : identification (direct, indirect), differentiation (similarities, differences)
- Proposed marketing strategy
- Program STP (Segmentation, Targeting, Positioning) : changes/implications
- Program 4Ps : changes/implications
- Implementation plan : schedule, evaluations
- Overall recommendation : main program, rationale, risks
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Operations Management Processes and Supply Chains
Authors: Lee J. Krajewski, Larry P. Ritzman, Manoj K. Malhotra
10th edition
978-013280747, 132807394, 9780132951814, 132807475, 132951819, 978-0132807395
