MARKETING PLAN

You are a marketing consultant, you have Hacienda la Libertad as a client. Hacienda Libertad is a place where the family can come to camp, walk on trails, have weddings, visit rivers, see and share with farm animals, ride bicycles, sing with the family or have barbeques. It is a magical, safe and quiet place where people can share with family, friends or for some family activity. Also, it could be for business retreats where they can connect with each other looking for both family and business union. Just minutes away in the town of Caguas is located Hacienda Libertad, with more than 100 acres of land for the enjoyment of its visitors. It also has a mini zoo, bicycle rental, gazebo rental, cafeteria and grocery store. This company is asking you to develop a non-traditional promotion and sales promotion plan to publicize this company's offerings. What you would do and how you would do it (Dont use radio, television, internet, magazine, newspaper or other traditional media). introduction * Describe the target market * State the problem and the solution * Establish at least one objective for the non-traditional promotion and one for the sales promotion. * Establish at least one strategy per objective * Establish one plan per strategy conclusion