Marketing product and pricing strategy

A manufacturer of a new refrigerator claims that it uses less energy than most currently available refrigerators. This claim is an example of satisfying consumers objective-performance needs hedonic and aesthetic performance needs social-performance needs performance reliability needs Product-convenience needs A manufacturer of a new refrigerator claims that it is easier to use than most currently available refrigerators. This claim is an example of satisfying consumers! objective-performance needs hedonic and esthetic performance needs O social-performance needs performance reliability needs product-convenience needs