Question
Marketing professionals use research to determine if a new product is desirable in the market.In this Unit, you learned about seven steps that are utilized.
Marketing professionals use research to determine if a new product is desirable in the market.In this Unit, you learned about seven steps that are utilized.
Put yourself in the shoes of the R&D department at Proctor and Gamble, Nike, or Kraft Foods. How would you use these steps to come up with new product ideas?
How does this aid marketing professionals in the decision-making process?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
