Marketing project

Kate Meier

Avery north

Harman Sandhu

Sukhjeet Singh

Liberty

Plan presentation (Layout, Grammar, Spelling, Continuity) - /10

Kate -Section 1 Corporate Strategy - (Business Mission/Objectives) - /10

Avery-Section 2 Setting Strategic Directions (SWOT) - /20

Sukhjeet - Section 3 Business Strategy (Competitive Advantage) - /10

Harman - Section 4 Marketing Strategy (Target Markets/4 Ps) - /25

Liberty -Section 5 Implementation, Evaluation, and Control (Plan Review/Timelines) - /5

Cupine

Kate Meier

Section 1 Corporate Strategy - (Business Mission/Objectives)

Our goal is to provide a heating and cooling system that allows individuals to discover

For customers to discover

Where customers can use this function anywhere they would like, whether it be on a hike, ., and endeavours to offer its customers the lowest possible price for the .

Making millions of mornings better

Objectives:

Hot and cold mug/cup

Heat and cool

Adaptable

Functional- Can be used in a variety of locations

Use for fitness, everyday use, hiking, resistance training

Having access to hot and cold all in the same cup, allowing for less space to be taken up

Create an adaptable and inspired world one cup at a time

We aim to create and promote an adaptable and inspired lifestyle

You can take the cup anywhere, promoting health and activities

Goals

Objectives

Action Plan

Benefit and makes individuals lives better

Improve the health and lifestyles of everyone around

Adaptable

Easy to use

Makes experiences better

Create an easy to use aesthetic/custom cup

Create an affordable cup with multi uses

Multi function/ different lids (straw, coffee, handle/ screw)

Custom orders

Shipping in Canada, once production increases we will expand to other regions (worldwide)

A special committee will come together to continue to develop the products easy to use functions

-Section 5 Implementation, Evaluation, and Control (Plan Review/Timelines) - /5

Over the next year to increase sales and expand our range to outside of Canada

Implementation: Promote through social media sources (Instagram, tik tok etc)

We will heavily analyse the reviews and evaluations of our product from customers to help improve our product as well as marketing companies on how else to promote it.

Influencers

Avery North

Section 2 Setting Strategic Directions (SWOT)

Strengths

-Fits in vehicle cup holder nicely

-Canadian made

-free shipping

- make it your own (customizable)

-colour variety

-many lid options and grips

-not made in sweatshops

-button to press to heat and cool

Weaknesses

-Free shipping

-days to ship

-cost of making local

-not name brand(stanly, hydro flask, contego)

Opportunities

-locally made

-free shipping

-one compartment

- heats and cools with the press of a button

-haven't seen anything like it in a cup

Threats

-thormal

-brand names

-pad cup heaters (for coffee cups)

Harman Sandhu

Section 4 - Marketing Strategy

Target Markets

Youngsters - Its a great gifting idea for the teens and tweens as we are going to provide the option for customisation. So they can get anything printed on the cup, from names or pictures of their loved ones to special themed matching cups.

Travellers - People who love to travel will also love this cup as they can use it to make coffee or any drink anytime, anywhere, instantly. Besides, it can also hold their cold drink at the right temperature for a longer period of time.

Benefits

Saves Time - People can use it in their car while driving to school or work. It fits perfectly in the cup holder in the car

Saves money - People wont have to spend money at the drive throughs anymore.

Creating Engaging Content

We will create videos showcasing the cup in action

We will post blogs with customer reviews on social media

We will ask people to share their recipe using the cup and the top 5 will be featured on our page.

Using Social Media

We will create eye-catching posts on different social media platforms like instagram and facebook featuring the cup.

Collaborating with social media influencers will help to boost the impact.

Attending Trade Shows and Events

Attending different trade shows will help us to reach wider range of audience

We will organise meet and greet event where we will showcase how instantly we can make drinks using the cup

Offers and Discounts

We will offer free delivery for 35 days after the launch

Every 50th order will receive buy one get one free offer

If it stops functioning within the warranty period, the customer will get a replacement of the product.

BASED ON THE MARKETING PLAN ABOVE PLEASE MAKE A 1. IMPLEMENTATION 2. EVALUATION AND CONTROL PLEASE help me pass this course Note: Marketing course