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Marketing Question: Heinz and Jack Daniels worked together to produce Jack Daniels grilling sauce. Heinz also owns Heinz 57 Sauce, which can be used as
Marketing Question:
Heinz and Jack Daniels worked together to produce Jack Daniels grilling sauce. Heinz also owns Heinz 57 Sauce, which can be used as a grilling sauce. This is an example of multibranding.
a.
FALSE
b.
TRUE
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