Marketing Research

Essay.

1. What does the term "marketing research" cover?
2. What are the four main purposes of marketing research?
3. What are the ten steps in marketing research procedure?
4. What are the three standards or traditional methods of collecting data or information?

Enumeration.

1. What are the six (6) different sources of secondary data for market research?
2. Give the four (4) values of primary data for research.
3. Enumerate and define the three (3) methods of gathering primary data.
4. What three factors influence the size of a sample for research?
5. Enumerate and describe the factors that market research focuses its attention on.
6. What are the rational and emotional buying motives which influence the sales of products?
7. What are the five steps in product development and describe them briefly
8. What are the packaging considerations? Remember to list down all of them, including the functions and other considerations
9. What are the different methods of sales forecasting? Define them briefly

Essay

1. What culminates the work that has gone into the research project?
2. What are the three phases that should serve as a follow-up of the written report?
3. What is the characteristic keynote of an executive report?
4. How are most of the recommendations stated?
5. In a research report, how is the order of presentation observed?
6. How is the quality of the research report judged?
7. What are the two sources of quantitative
8. information in a research project?