Marketing Research is a vital tool businesses use to fine-tune their products and services, usually with the goal of increasing sales (unit or revenue growth.) But market research only works if it's done properly with accurate assumptions about the market, thoughtful unbiased surveys, and skilled analysis of the data, to name a few considerations. share one of your experiences with market research. It can be anything you want to discuss, from a survey you've taken yourself, to a product you think needs research to be improved.