Question
Marketing Scenario B: You are a supplier of a product line. Given the information below, answer each of the questions asked. You are given the
Marketing Scenario B: You are a supplier of a product line. Given the information below, answer each of the questions asked. You are given the following information (2017 Annual): Price per Unit $25.00 Advertising $15,000 Packaging per unit $ 5.00 Direct Labor per unit $ 8.00 Depreciation $25,000 Royalties per unit $ 2.00 Plant and Equipment $50,000 Total Units Sold 10,000 Your firms Total Assets are $400,000 with total equity of $75,000. Using the Contribution Margin PRICE PER UNIT METHOD, make the calculations indicated below (all formulae and calculations must be shown).Assume that the total industrys (2017) sales figure for your product line is $1,200,000 and your firms 2016 sales in units were 9,600, what is the firms market share % of the industrys total sales --- and your firms 2017 sales growth rate percentage?
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