Marketing Segments and Market Targets: Using the profiles you created in the previous section, review the Tableau dataset or the excel file and identify which geographic areas would likely have the highest population of each of your market segments. You can group these by city if you like, but by county may be easiest. You will need to make assumptions based on the available data and/or research additional information. Identify all assumptions and resources used. Identify which geographic areas within Michigan have the highest population(s) of your market segments.

• Reference Tableau Dataset for 'Michigan Demographic Dashboard'

Now create a list of the top 10 counties in MI based on population of your market segment that make the 'most sense' for your

Note: Include screenshots of the dashboard or data summaries from the excel file/other resources used in your decision showing the best potential geographies for each segment.

The demographics of the potential customers are:

• Gender- Both male and female
• Age- All ages
• Occupation- All occupations
• Family size- All family sizes
• Income- Working class, with a higher disposable income

The behavioral segment is important because it will help to market the snack foods more effectively to them

The behaviors of customers at Better Made Snack Foods are:

• Spending behavior- Great.
• Benefits - Customers love the snacks because they are better made. A generally large percentage is satisfied with the snacks.
• There are customers who are impatient when waiting for their flavor to be available in the store.
• Most people buy in large quantities especially chips.
• A huge percentage of customers are teenagers and families from around.
• Some customers come to buy the pork rinds, and assortments of dips and salsas.

Geographic segment

- This will help the business to know where the customers are and how to effectively reach them.

The geographic for Better Made Snack Foods is

• Local- This means the population surrounding the states where Better Made has a presence. A huge percentage of customers is people from around.

Psychographic segment

The psychographic segment of Better Made Snacks consists of:

• Lifestyle- The most buyers are teenagers who participate in group activities and love eating snacks while catching up with their peers. Men and women who come to buy are busy working class and prefer having a quick snack as they go
• Interests- Customers are interested in eating unhealthy snacks. Most of them want to satisfy their craving needs, they love tasty and savory snacks.
• Needs- Customers want tasty and affordable snacks. Others prefer fresh fruits and vegetable smoothies and canned fruit. Customers of Better Made prefer snacks that will satisfy your hunger and taste good.