Marketing strategies come in all shapes in sizes. Once the messaging or communications for a campaign is decided, the question becomes how to communicate it effectively to the right target audience. Some campaigns rely more on traditional advertising, others move to digital platforms. And then there are those who mix it up, and even those that just won't advertise at all, relying instead on word of mouth, in-store signage, or publicity and PR. It depends on as many factors as you can think of and more. That mix, those marketing communications ingredients that go into the strategy are in essence the IMC (Integrated Marketing Communications). For the skilled marketer, understanding and knowing what choices are available is critical!

Instead of creating a Marketing Plan (which this module encourages you to do), for the purpose of this discussion, we will be taking a different approach since the assignments in this course are playing that role. Give it a shot and see what you learn.

1. In a scenario where a fashion boutique needs to clear out their summer inventory to make room for their fall line-up, they've decided to use 2 social media platforms, and one traditional platform with a promotional hook: Instagram, Tik Tok, and a local community newspaper near their shop. How would you use each of these? Describe the audience reached with each, what the promotion will offer, and how the message might change with each platform.
2. The fashion boutique also wants to hold a major promotional event and wants to use that same newspaper to write an article. Please provide 2 topics that article might talk about...give some detail.