Question
Marketing strategy undertakes three major directions, which can be summarized in three Ds: Digital, Data-Rich, and Developing Markets. answer the following question How do specific
Marketing strategy undertakes three major directions, which can be summarized in three Ds: Digital, Data-Rich, and Developing Markets. answer the following question
- How do specific business functions contribute to firm performance in a digital world?
- Which digital strategies are effective in creating a sustainable competitive advantage?
- What is the role of new business models, such as digital platforms?
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Quantitative Methods For Business
Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam
11th Edition
978-0324651812, 324651813, 978-0324651751
