Marketing trends have changed in the last two years, which have influenced how organizations approach their marketing strategy. Forbes (2022) offers 15 new trends organizations need to be aware of in order to remain competitive:

"Marketing trends come and go, constantly evolving as brands strive to better the latest technologies and respond to shifts in the marketplace. It's not just about making a splash or creating attention-grabbing content anymore. After making target audiences aware of their existence, businesses must then connect with prospective customers in meaningful ways, build a reputation as a trusted source of information and nurture those relationships.

That's a lot to accomplish when so many consumers are preoccupied with managing the effects of the global pandemic on their lives. To reach people in this climate, brands would be wise to leverage emerging marketing trends that promise to give them an edge over the competition."

Read the full article and answer the questions:

Forbes. (2022, May 17). 15 Top Trends that will impact marketing in 2022. https://www.forbes.com/sites/forbesagencycouncil/2022/01/14/15-top-trends-that-will-impact-marketing-in-2022/?sh=bfda5d66f0c9

Question 1.

Your superiors have asked you to investigate your current marketing strategy to evaluate whether your organization is keeping up with the current trends. You start your evaluation by looking at the marketing process and how your organization aims to capture value from your customers.

Briefly discuss the marketing process and how your organization uses this process to develop its marketing strategy. In your response, identify the environmental factors that may impact your marketing process by referring to the trends highlighted by Forbes (2022).