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Markey Promotion and Pricing Strategy for Sweet-Tehy's Sweets on Wheels. Sweet-Tehy's Sweets on Wheels is a food truck that sells pastries, desserts and coffee-based drinks

Markey Promotion and Pricing Strategy for Sweet-Tehy's Sweets on Wheels.

Sweet-Tehy's Sweets on Wheels is a food truck that sells pastries, desserts and coffee-based drinks (lattes, frappuccinos, cappuccinos, etc.), and is located on a small island in The Bahamas.

Describe a communications plan. Describe the role, the strategy, and the execution of the total communications plan, including: what is the message? What are the specific communication vehicles such as advertising, literature, promotion, or the Internet? Show the budget by year and type of expense.

Describe the pricing strategy and specific prices for the products sold and how those prices came about.

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