Marriott Hotel

1. Assess the attractiveness of the hotel & accommodation industry as of 2023. Specifically speaking, identify all five forces and describe the industry structure by using the underpinnings of five forces. For the power of buyers, be sure to include the projection of market growth over the next three years.?

2. How does Marriott's business model differ from the business model of home-sharing platforms? Explain how differently information technology, data and analytics play a role in the Marriott's model and the model of home-sharing platforms, respectively. Discuss how Marriott should differentiate themselves from home-sharing platform businesses.

3. Discuss what Marriott should do to respond to online travel agencies (OTAs) and to achieve strategic competitiveness. What strategy among positioning, reshaping, exploiting, and value innovation is most suitable for this situation?

4. What strategic actions should Marriott do to remain the market leader in the hotel/accommodation industry after the pandemic? Explain how the strategic actions will enhance the firm's strategic competitiveness. Avoid simply listing marketing activities or showing a business plan. Instead, you must elaborate why the strategic actions you suggest will enable Marriott to achieve strategic competitiveness in that industry.