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Marta and Qing both serve as SBU managers of their divisions. They have both been asked by the CEO to generate two different courses of
Marta and Qing both serve as SBU managers of their divisions. They have both been asked by the CEO to generate two different courses of action for a new product launch. This strategic decision-making technique can be described as Multiple Choice dialectic inquiry. group think. strategic intent. devil's advocacy decision framework
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Management
Authors: John R., Jr. Schermerhorn, Barry Wright
3rd Canadian edition
1118789296, 1118789292, 978-1118789292
