Martin Sorrell, chairmanof WPP Group PLC, the huge $15 billion advertising and public relations firm, is a strong believer in the use of email.He emails allof his employees once a month to discuss how the company is doing, address specific issues, and offerhis perspectives on hot issues,such as new business models for the Internet. He believes that it keeps people abreast of what he is working on.Technology can also enable much more sophisticated forms of communication in addition to knowledge sharing. Cisco, for example,launched Integrated Workforce Experience (IWE) in 2010.109 It is a social business platform designed to facilitate internal and externalcollaboration and decentralize decision making. It functions much like a Facebook "wall": A real-time news feed provides updates onemployees' status and activities as well as information about relevant communities, business projects, and customer and partnerinteractions.

A.Explain howtechnology can enable sophisticated forms of communication to be used for knowledge sharing within an organization.

B.Critically discusswhy "electronic" or "virtual" teams are critical in combining and leveraging knowledge in organizations and how they can be made more effective