Mary is asked to participate in a two-day virtual strategic management retreat for a health care organization. Mary will be the first speaker, and her task is to set the stage by preparing an online presentation using Prezi.

Format:

1. Demonstrate or explain in the Notes Page Template for the information requested. Mary will use the information from the Notes Page template.

The Notes Page MUST address the following:

• Health care organization or unit
• Compare and contrast the roles that strategic thinking, strategic planning, and strategic momentum play in the strategic management process
• Compare and contrast the analytical approach of strategic management with the emergent approach
• Identify four roles marketing can play in the strategic management process.

This Notes Page requires Mary to consult and cite at least two outside health care peer reviewed or professional sources in her work.

References

1. Beckam, D. (2017). 10 Surprising keys to strategic thinking for health care CEOs. H&HN: Hospitals & Health Networks, 91(1), 38-41.
2. Weiss, R. (2010). How will leading healthcare execs face the challenges ahead? Marketing Health Services, 30(4), 3-5.
3. Sloan, J. (2013). Strategic thinking. Leadership Excellence, 30(12), 6-7.
4. Shirey, M. R. (2012). Cultivating strategic thinking skills. Journal of Nursing Administration, 42(6), 311-314.
5. C?lin, A. (2013). What means marketing management in a competitive environment? Research & Science Today, 1(5), 188-193.
6. Hiilite. (2018, December 29). How Your Marketing Strategy Plan Should Support Your Business Strategy. (2018, December 29).
7. Ginter, P., Duncan, J., & Swayne, L. (2018). Strategic management of health care organizations (8th ed.). Hoboken, NJ: John Wiley & Sons, Inc. Chapter 1.

Assignment 1.1: On Retreat Template Name: Online presentation URL (Copy and paste URL here) Identify the specific health care organization or unit Compare and contrast the roles that strategic thinking, strategic planning, and strategic momentum play in the strategic management process Compare and contrast the analytical approach of strategic management with the emergent approach Identify four roles marketing can play in the strategic management process References