Mary Smith, a Level II CFA candidate, was recently hired for an analyst position at the Bank of Ireland Her first assignment is to examine the competitive strategies employed by various French wineries. Smith's report identifies four wineries that are the major players in the French wine industry. Key characteristics of each are cited in the table below. In the body of Smith's report, she includes a discussion of the competitive structure of the French wine industry. She notes that over the past five years, the French wine industry has not responded to changing consumer tastes. Profit margins have declined steadily, and the number of firms representing the industry has decreased from 10 to 4 . It appears that participants in the French wine industry must consolidate in order to survive. Characteristics of Four Mojor French Wineries Smith's report notes that French consumers have strong bargaining power over the industly. She supports this conclusion with five key points, which she labels 'Bargaining Power of Buyets": - Many consumers are drinking more beer than wine with meals and ot social occasions - Increasing sales over the Internet have allowed consumers to better research the wines, read opinions from other customers, and identify which producers have the best prices - The French wine industry is consolidating and consists of only 4 wineries today compared to to wineries five years ago - More than 65% of the business for the French wine industry consists of purchases from restaurants. Restaurants typicaliy make purchases in bulk, buying four to five cases of wine at a time. - Land where the soil is tertile enough to grow grapes necessary for the wine production process is scarce in France After completing the first draft of her report, Smith takes it to her boss. RorivanDriesen, to review. VanDriesen tefls her that he is a wine connoisseur himself and otten makes purchases from the South Winery Smith tells VanDriesen. In my report I have classified the South Winery as a stuck-in-the-middle firm. It ties to be a cost leader by selling its wine at a price that is slightly below the other firms but it also tiles to differentiate itself from its competitors by producing wine in bottles with curved necks, which increases its cost structure. The end result is that the South Winerys proft margin gets squeezed from both sides" VanDriesen replies, "I have me: members of the management team from the South Winery at a couple of the wine conventions I have attended. I betieve that the South Winerv could succeed at folowina both a cost leddershio and a differentiation strateav if its operations were semarated into purchases in bulk, buying four to five cases of wine at a time. - Land where the soil is fertlle enough to grow grapes necessary for the wine production process is scarce in France. After completing the first draft of her report, Smith takes it to her boss. RonVanDriesen, to review. VanDriesen tells her that he is a wine connoisseur himself and often makes purchases from the South Winery. Smith tells VanDriesen, "In my report I have classified the South Winery as a stuck-in-the-middle firm. It tries to be a cost leader by selling its wine at a price that is slightly below the other firms. but it also tries to differentiate itself from its competitors by producing wine in bottles with curved necks, which increases its cost structure. The end result is that the South Winery's profit margin gets squeezed from both sides." VanDriesen replies, "I have met members of the management team from the South Winery at a couple of the wine conventions I have attended. I believe that the South Winery could succeed at following both a cost leadership and a differentiation strategy if its operations were separated into distinct operating units, with each unit pursuing a different competitive strategy. Smith makes a note to do more research on generic competitive strategles to verify VanDriesen's assertions before publishing the final draft of her report. Smith knows that a firm's generic strategy should be the centerplece of a firm's strategic plan. On the basis of a compilation of research and documents. Smith makes four observations about the North Winery and its strategic planning process. Which of these observation(s) least support the conclusion that the North Winery's strategic planning process is guided and informed by its generic competitive strategy?(Select all that apply. In order to recelve full credit, you must make a selection for each option. For correct answer(s), click the option once to place a check mark. For incorrect answer(s), click the option twice to place an " x ".) North Winery's price and cost forecasts account for future changes in the structure of the French wine industry North Whery is a list of unrelated action items that does not lead to a sustainable competitive advantoge. Norti Winery places each of its business units into one of three cafegories: build, hold, or harvest: 7 Norih Winery's price and cost forecests account for futume changes in the structure of the fiench wine indistry ? Norn Winery uses market shate as the key measure of its compecitive posion. 2 North Whery ploces each of its business anits inso one of three categorles brid, liold, or harvest 17 North Winery useti maket share ay the key measure of its competitive poution Mary Smith, a Level II CFA candidate, was recently hired for an analyst position at the Bank of Ireland Her first assignment is to examine the competitive strategies employed by various French wineries. Smith's report identifies four wineries that are the major players in the French wine industry. Key characteristics of each are cited in the table below. In the body of Smith's report, she includes a discussion of the competitive structure of the French wine industry. She notes that over the past five years, the French wine industry has not responded to changing consumer tastes. Profit margins have declined steadily, and the number of firms representing the industry has decreased from 10 to 4 . It appears that participants in the French wine industry must consolidate in order to survive. Characteristics of Four Mojor French Wineries Smith's report notes that French consumers have strong bargaining power over the industly. She supports this conclusion with five key points, which she labels 'Bargaining Power of Buyets": - Many consumers are drinking more beer than wine with meals and ot social occasions - Increasing sales over the Internet have allowed consumers to better research the wines, read opinions from other customers, and identify which producers have the best prices - The French wine industry is consolidating and consists of only 4 wineries today compared to to wineries five years ago - More than 65% of the business for the French wine industry consists of purchases from restaurants. Restaurants typicaliy make purchases in bulk, buying four to five cases of wine at a time. - Land where the soil is tertile enough to grow grapes necessary for the wine production process is scarce in France After completing the first draft of her report, Smith takes it to her boss. RorivanDriesen, to review. VanDriesen tefls her that he is a wine connoisseur himself and otten makes purchases from the South Winery Smith tells VanDriesen. In my report I have classified the South Winery as a stuck-in-the-middle firm. It ties to be a cost leader by selling its wine at a price that is slightly below the other firms but it also tiles to differentiate itself from its competitors by producing wine in bottles with curved necks, which increases its cost structure. The end result is that the South Winerys proft margin gets squeezed from both sides" VanDriesen replies, "I have me: members of the management team from the South Winery at a couple of the wine conventions I have attended. I betieve that the South Winerv could succeed at folowina both a cost leddershio and a differentiation strateav if its operations were semarated into purchases in bulk, buying four to five cases of wine at a time. - Land where the soil is fertlle enough to grow grapes necessary for the wine production process is scarce in France. After completing the first draft of her report, Smith takes it to her boss. RonVanDriesen, to review. VanDriesen tells her that he is a wine connoisseur himself and often makes purchases from the South Winery. Smith tells VanDriesen, "In my report I have classified the South Winery as a stuck-in-the-middle firm. It tries to be a cost leader by selling its wine at a price that is slightly below the other firms. but it also tries to differentiate itself from its competitors by producing wine in bottles with curved necks, which increases its cost structure. The end result is that the South Winery's profit margin gets squeezed from both sides." VanDriesen replies, "I have met members of the management team from the South Winery at a couple of the wine conventions I have attended. I believe that the South Winery could succeed at following both a cost leadership and a differentiation strategy if its operations were separated into distinct operating units, with each unit pursuing a different competitive strategy. Smith makes a note to do more research on generic competitive strategles to verify VanDriesen's assertions before publishing the final draft of her report. Smith knows that a firm's generic strategy should be the centerplece of a firm's strategic plan. On the basis of a compilation of research and documents. Smith makes four observations about the North Winery and its strategic planning process. Which of these observation(s) least support the conclusion that the North Winery's strategic planning process is guided and informed by its generic competitive strategy?(Select all that apply. In order to recelve full credit, you must make a selection for each option. For correct answer(s), click the option once to place a check mark. For incorrect answer(s), click the option twice to place an " x ".) North Winery's price and cost forecasts account for future changes in the structure of the French wine industry North Whery is a list of unrelated action items that does not lead to a sustainable competitive advantoge. Norti Winery places each of its business units into one of three cafegories: build, hold, or harvest: 7 Norih Winery's price and cost forecests account for futume changes in the structure of the fiench wine indistry ? Norn Winery uses market shate as the key measure of its compecitive posion. 2 North Whery ploces each of its business anits inso one of three categorles brid, liold, or harvest 17 North Winery useti maket share ay the key measure of its competitive poution