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Mass Distributio Niche Market n Profitability 2 3 1 Core competency 1 2 3 Dependency & Control 1 1 Time perspective: Short term vs. long

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Mass Distributio Niche Market n Profitability 2 3 1 Core competency 1 2 3 Dependency & Control 1 1 Time perspective: Short term vs. long term 2 1 Customers reaction to the change 1 3 Breakeven survival 2 Size of player in market NA Cumulative Rank (assuming equal weights) 1 2 3

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