Masterful strategies come from

doing things differently from competitors where it counts$--$out$-$innovating them, being more efficient, being more imaginative, adapting faster$--$rather than running with the herd.

doing a very thorough job of assessing the strategies of competitors and a talent for spotting ways to improve on the strategy of whatever rival company is deemed to have the best strategy in the industry. crafting a strategy that mimics the best parts of the strategies of the industry's most profitable companies. avoiding unconventional and "dare$-$to$-$be different" ways to attract customers and, instead, sticking to making solid improvements in proven ways to deliver good customer service and build market share. being quick to recognize and adopt a sound strategic vision and business model.