Match each scenario with the type of innovation it represents.

A software company releases a new version of its popular mobile app, introducing several user interface enhancements and performance optimizations.

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Incremental Innovation

Radical Innovation

An automobile manufacturer introduces a groundbreaking technology that allows cars to communicate with each other for enhanced safety and traffic management.

A pharmaceutical company discovers a novel compound that significantly improves the effectiveness of an existing medication for a common health condition.

A fashion retailer regularly updates its clothing collections to align with the latest trends, making minor design tweaks and color variations to existing product lines.