Match the description with the appropriate tactic. $(8$ marks; $1$ mark for each correct match$)$

Applicable to businesses of all sizes, its interactions can build lasting relationships with consumers. It can be expensive as resources increase, and providing a consistent approach and messaging can be challenging for businesses to manage.

Although message credibility may be lower than other communications tactics, this tool offers an efficient means of reaching large numbers of people both online and offline. Its message control is good and there are many online and offline options.

However, its upfront costs can be great and targeted viewers may avoid interacting with the channel.