Matt Brown is the owner of a small business automotive shop and he has three branches. One of his branches is located in Hilsdale and this location is not doing so well and Matt Brown is trying to find a solution to get more traffic in his stores. In the last post I spoke of the marketing research. There are four steps in the process of Marketing intelligence. Knowing what the problem is helps find the solution. The four steps of the process is Identify, Divide, Target and Advertise. Marketing intelligence was interesting for the simple fact of defining the problem that Matt Brown's issues. The big question is why is there issues with the store in Hilsdale? Was it the manager and his customer relationship management. Should Matt do a competitive analysis to see if he is missing out on services or products that his near by competitors may have that he does not. Identifying and dividing would fall into the first step of the process. Finding the initial issue in order to correct pass mistakes or leave room for improvement.

Help Explain answer the marketing research process so that Matt Brown understands what recommend and why.

• Step 1: Define the problem. Successful marketing research starts with clearly defining the problem and research objectives.
• Step 2: Develop an approach to the problem. Clearly explain the types of research needed, such as exploratory, descriptive, and/or causal, and why.