Mattle is the marketing manager for a spice company. While on vacation in Brazil, she visited food stores in Rio de Janeiro. Most of her company's products were available, except for baking spices, like vanilla. When she returned to work, she mentioned this observation to her international sales manager. Mattie was providing the important marketing function of

Multiple Choice

identifying opportunities to expand

engaging customers, developing long$-$term relationships

selling products from one business to another

enhancing the customer experience

cocreating an investment portfolio.