MAXIMIZE ADDITIONAL STREAM OF REVENUES What is the price the company should charge for gasoline SUPERIOR CLIENT PERFORMANCE per litre to maximize In addition to gasoline retail sales, the combined profits? firms also engage in retail activities by co-locating mini-markets in the gas stations that sell items such as soda, cigarettes, snack food, etc. Industry research shows that this area has been the area of fastest growth (10\% p.a.) for the firms and yields a net margin of 15% However, our client, due to its superior selection and perception, has been growing by 20% p.a. with a net margin of 30%