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Mayte has recently opened a small, highly specialized bakery, offering high - end desserts for small, private parties. Every item is made fresh the day
Mayte has recently opened a small, highly specialized bakery, offering highend desserts for small, private parties. Every item is made fresh the day of the event. She accepts commissions on a referral basis only. Mayte knows she must keep her business small to maintain exclusivity and high levels of customer satisfaction. Which of the following is the key reason why items must be made the day of the event?
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Part
A
Unstorability
B
Customer presence
C
Intangibility
D
Lowcontact system
E
Highcontact system
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