McCain Foods is a Canadian company operating globally.

1. What are the differences and similarities the strategy and marketing mix including Price, Product, Place, Promotion of itsUK operations, to those of itsCanadian operations.

1(b)Identify specific areas that are different from those of its Canadian operations. For those found, can you explain why these would be important to UK consumers?

1(c)What consumer needs are served by adapting the strategy/mix in this manner to those of the UK markets targeted?