McDonald

Review your assigned McDonalds most recent annual report and use the companys most recent annual report for your analysis. You may find the annual report in several locations including:

- McDonald's website typically in the Investor related section.

- Yahoo Finance and Morningstar web sites include annual report information as well as pathways to the annual report which include the company's web site and the SEC site referred to as "Edgar"

1. Value Creation

Write a value proposition for the company. Explain how the company creates value and for whom. Explain the companys value capture strategy.

2. Supply/Demand Analysis

Identify a risk to the success of the company and create a scenario that depicts the risk and its potential impact on the companys business that would cause a shift in supply and/or demand. Describe the potential impact of the shift(s) on the business. Create a supply/demand chart that illustrates your scenario.

3. Ratio Analysis

Perform ratio analysis using below as a guideline. Summarize the results of your analysis under the headings of profitability, leverage and efficiency and note any opportunities for the company to improve results.

Profitability Analysis

• Return on Total Equity
• Return on Total Assets
• Net Profit Margin
• Operating Profit Margin
• Gross Profit Margin

Leverage Analysis

• Debt to assets
• Debt to equity

Efficiency Analysis

• Total asset turnover
• Receivable turnover
• Inventory turnover
• Fixed Asset turnover

4. Environmental, Social and Governance

Briefly provide an overview of the companys ESG strategy.

Explain how the ESG framework/strategy reflects the social context of the companys business.

Explain the impact of the companys ESG framework/strategy on financial results of the business.

Briefly compare the companys ESG framework to one close competitor.

References: Cite any book, journal or website to support points raised.

Review your assigned McDonalds most recent annual report and use the companys most recent annual report for your analysis. You may find the annual report in several locations including:

- McDonald's website typically in the Investor related section.

- Yahoo Finance and Morningstar web sites include annual report information as well as pathways to the annual report which include the company's web site and the SEC site referred to as "Edgar"