McDonald's Corporation is planning to incentivize their 100 'top-sales'restaurant managers in America and their family members and pets by an all-inclusive- package tour (the destination has not been decided yet) through the assistance from the corporate travel agent appointed by McDonald's Corporation. As the channel manager of the new product in Green Chefs' Package ( a local organic farm tour to collect vegetables which then will be used in a cooking workshop at the hotel), justify how you may help influence the decisions of the different roles in the 'buying center'of this scenario to make your product be part of the incentive tour. Please start a new paragraph for each of the 'buying center'roles.

Users

Influencers

Deciders

Approvers

Buyers

Gatekeeper

Note: Users - those who will use the product or service.

Influencers - those who influence the buying decision.

Deciders - those who have the power to decide on product requirements and/or on the type of suppliers.

Approvers - those who must authorize the proposed actions of the deciders or buyers.

Buyers - those with formal authority for selecting the supplier and arranging terms of purchase.

Gatekeepers - those who have the power to prevent sellers or information

from reaching members of the buying centers.

this link may be useful : https://theintactone.com/2018/12/21/mm-u3-topic-5-buying-roles-in-industrial-marketing/